“Defending Marketing Share Against a New Entrant for Telstra” by John H. Roberts, Charles J. Nelson, Pamela D. Morrison.
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Rhenania
“Optimizing Rhenania’s Direct Marketing Business Through Dynamic Multi-Level Modeling (DMLM)” by Ralf Elsner, Arnd Huchzermeier, Manfred Kraftt.
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Introduction
Pepsi Co
“CHAN4CAST: A Multi-Channel Multi-Region Forecasting Model and Decision Support System for Pepsico” by Suresh Divakar, Brian Ratchford , and Venkatesh Shankar.
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ZS Associates
“Sales Territory Design: 30 Years of Modeling and Implementation” by Andris Zoltners and Prabhakant Sinha.
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Futuredontics
“Modeling the Effects of Direct Television Advertising at Futuredontics” by Rajesh Chandy, Deborah MacInnis, Gerard J. Tellis, and Pattana Thaivanich.
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Campbell Soup
“Attribute Drivers: A Factor Analytic Choice Map Approach for Modeling Choices Among SKUs at Campbell Soup” by Ashish Sinha, J. Jeffrey Inman, Debbie Samuels and Yantao Wang.
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Introduction
CVS
“Quantifying and Improving Promotion Profitability at CVS” by Kusum Ailawadi, Jacques Cesar, Bari Harlam, David Trounce.
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Harbor Freight Tools
“The Right Product for the Right Person: Product Recommendation from Infrequent Events at Clickthrough” by Marty Vrieze, David Freed, Brendan Kitts.
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