L’Occitane
‘‘Direct Mail to Prospects and Email to Current Customers? Managing Multichannel Marketing for Multinational Retailers’’ by Albert Valenti (IESE Business School), ShubaSrinivasan (Boston University), Gokhan Yildirim (Imperial College of London), and Koen Pauwels (Northeastern University)
Hadco Metal
“Automating the B2B Salesperson Pricing Decisions: Can Machines Replace Humans and When?” by Yael Karlinsky Shichor and Oded Netzer (Columbia University)
USAA
“Squaring the circle: Decrease purchase price, increase satisfaction, and maintain revenues using a new machine-learning recommendation system” by Michael Harrison (USAA and the University of North Carolina) and Jan-Benedict E.M. Steenkamp (the University of North Carolina)
“Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness” by Garrett Johnson (Boston University), Randall Lewis (Netflix), & Elmar Nubbemeyer (Netflix)