‘‘Direct Mail to Prospects and Email to Current Customers? Managing Multichannel Marketing for Multinational Retailers’’ by Albert Valenti (IESE Business School), ShubaSrinivasan (Boston University), Gokhan Yildirim (Imperial College of London), and Koen Pauwels (Northeastern University)

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“Squaring the circle: Decrease purchase price, increase satisfaction, and maintain revenues using a new machine-learning recommendation system” by Michael Harrison (USAA and the University of North Carolina) and Jan-Benedict E.M. Steenkamp (the University of North Carolina)

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