“Will It Ever Fly? Modeling the Takeoff of Really New Consumer Goods at Whirlpool” by Joseph A. Foster, Peter N. Golder, Gerard J. Tellis.
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Telstra
“Defending Marketing Share Against a New Entrant for Telstra” by John H. Roberts, Charles J. Nelson, Pamela D. Morrison.
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Rhenania
“Optimizing Rhenania’s Direct Marketing Business Through Dynamic Multi-Level Modeling (DMLM)” by Ralf Elsner, Arnd Huchzermeier, Manfred Kraftt.
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