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Gary L. Lilien ISMS-MSI Practice Prize Videos

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Category: 2003

Posted on June 2, 2017June 4, 2017

Whirlpool

“Will It Ever Fly? Modeling the Takeoff of Really New Consumer Goods at Whirlpool” by Joseph A. Foster, Peter N. Golder, Gerard J. Tellis.
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Posted on June 2, 2017June 4, 2017

Telstra

“Defending Marketing Share Against a New Entrant for Telstra” by John H. Roberts, Charles J. Nelson, Pamela D. Morrison.
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Posted on June 2, 2017June 4, 2017

Rhenania

“Optimizing Rhenania’s Direct Marketing Business Through Dynamic Multi-Level Modeling (DMLM)” by Ralf Elsner, Arnd Huchzermeier, Manfred Kraftt.
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Posted on June 2, 2017

Introduction

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