Effect of front-of-pack labels on the nutritional quality of supermarket food purchases
“Effect of front-of-pack labels on the nutritional quality of supermarket food purchases” by Pierre Dubois (Toulouse School of Economics, France; pierre.dubois@tse-fr.eu); Paulo Albuquerque (INSEAD, France; paulo.albuquerque@insead.edu); Olivier Allais (INRA, France; oallais@gmail.com), Céline Bonnet (Toulouse School of Economics, France; celine.bonnet@tse-fr.eu); Patrice Bertail (University Paris Nanterre, France; patrice.bertail@gmail.com); Pierre Combris (INRA, France;pierre.combris@gmail.com); Saadi Lahlou (London School of Economics and Political Science, UK;s.lahlou@lse.ac.uk); Natalie Rigal (University Paris Nanterre, France; rigal.n@free.fr); Bernard Ruffieux (Grenoble Applied Economics Lab, France; bernard.ruffieux@grenoble-inp.fr).
Reducing Net Product Returns through Green Nudges and Causal Machine Learning
“Reducing Net Product Returns through Green Nudges and Causal Machine Learning” by Moritz von Zahn (Goethe University Frankfurt, vzahn@wiwi.uni-frankfurt.de); Kevin Bauer, (Leibniz SAFE Frankfurt, bauer@safe-frankfurt.de); Cristina Mihale-Wilson (Goethe University Frankfurt, mihale-wilson@wiwi.uni-frankfurt.de); Maximilian Speicher (Jagow Speicher Consulting, max@maxspeicher.com ); Johanna Jagow (Jagow Speicher Consulting, johanna@maxspeicher.com); Oliver Hinz (Goethe University Frankfurt,ohinz@wiwi.uni-frankfurt.de).
Continue reading “Reducing Net Product Returns through Green Nudges and Causal Machine Learning”
Personalization in Email Marketing: The Role of Non-informative Advertising Content
“Personalization in Email Marketing: The Role of Non-informative Advertising Content” by Navdeep Sahni (Stanford University; navdeep.sahni@stanford.edu), Chirstian Wheeler (Stanford University; christian.wheeler@stanford.edu), Pradeep Chintagunta (University of Chicago; pradeep.chintagunta@chicagobooth.edu).
Promotional Campaign Duration and Word-of-Mouth in Solar Panel Adoption
“Promotional Campaign Duration and Word-of-Mouth in Solar Panel Adoption” by Bryan Bollinger (New York University, bryan.bollinger@stern.nyu.edu), Kenneth Gillingham (Yale University and National Bureau of Economic Research, kenneth.gillingham@yale.edu), Stefan Lamp (Toulouse School of Economics, stefan.lamp@tse-fr.eu), Tsevtan Tsevatov (University of Kansas, tsvetanov@ku.edu).
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Introduction
CBCV: Reshaping the Practice of Corporate Valuation Using a Customer-Driven Approach
“CBCV: Reshaping the Practice of Corporate Valuation Using a Customer-Driven Approach” by Daniel M. McCarthy (Emory University).
Nobel Ilac
“The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Compensation, Training, and Selection” by Doug J. Chung (Harvard University), Byngyeon Kim (Harvard University), and Young G. Park (SUNY Albany).
Introduction
L’Occitane
‘‘Direct Mail to Prospects and Email to Current Customers? Managing Multichannel Marketing for Multinational Retailers’’ by Albert Valenti (IESE Business School), ShubaSrinivasan (Boston University), Gokhan Yildirim (Imperial College of London), and Koen Pauwels (Northeastern University)