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Gary L. Lilien ISMS-MSI Practice Prize Videos

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Category: 2004

Posted on June 2, 2017June 4, 2017

Pepsi Co

“CHAN4CAST: A Multi-Channel Multi-Region Forecasting Model and Decision Support System for Pepsico” by Suresh Divakar, Brian Ratchford , and Venkatesh Shankar.
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Posted on June 2, 2017June 4, 2017

ZS Associates

“Sales Territory Design: 30 Years of Modeling and Implementation” by Andris Zoltners and Prabhakant Sinha.
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Posted on June 2, 2017June 4, 2017

Futuredontics

“Modeling the Effects of Direct Television Advertising at Futuredontics” by Rajesh Chandy, Deborah MacInnis, Gerard J. Tellis, and Pattana Thaivanich.
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Posted on June 2, 2017June 4, 2017

Campbell Soup

“Attribute Drivers: A Factor Analytic Choice Map Approach for Modeling Choices Among SKUs at Campbell Soup” by Ashish Sinha, J. Jeffrey Inman, Debbie Samuels and Yantao Wang.
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Posted on June 2, 2017

Introduction

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