“CHAN4CAST: A Multi-Channel Multi-Region Forecasting Model and Decision Support System for Pepsico” by Suresh Divakar, Brian Ratchford , and Venkatesh Shankar.
Continue reading “Pepsi Co”
ZS Associates
“Sales Territory Design: 30 Years of Modeling and Implementation” by Andris Zoltners and Prabhakant Sinha.
Continue reading “ZS Associates”
Futuredontics
“Modeling the Effects of Direct Television Advertising at Futuredontics” by Rajesh Chandy, Deborah MacInnis, Gerard J. Tellis, and Pattana Thaivanich.
Continue reading “Futuredontics”
Campbell Soup
“Attribute Drivers: A Factor Analytic Choice Map Approach for Modeling Choices Among SKUs at Campbell Soup” by Ashish Sinha, J. Jeffrey Inman, Debbie Samuels and Yantao Wang.
Continue reading “Campbell Soup”