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Gary L. Lilien ISMS-MSI Practice Prize Videos

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Category: 2005

Posted on June 2, 2017June 5, 2017

CVS

“Quantifying and Improving Promotion Profitability at CVS” by Kusum Ailawadi, Jacques Cesar, Bari Harlam, David Trounce.
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Posted on June 2, 2017June 5, 2017

Harbor Freight Tools

“The Right Product for the Right Person: Product Recommendation from Infrequent Events at Clickthrough” by Marty Vrieze, David Freed, Brendan Kitts.
Continue reading “Harbor Freight Tools”

Posted on June 2, 2017June 5, 2017

bauMax

“An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning at bauMax” by Martin Natter, Andreas Mild, Thomas Reutterer, Alfred Taudes.
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Posted on June 2, 2017June 29, 2017

Finnair

“Customer Equity and Lifetime Management (CELM) at Finnair” by Abdel Labbi, Cesar Berrospi, Andre Elisseff, Giuliano Tirenni.
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Posted on June 2, 2017

Introduction

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