The INFORMS Society for Marketing Science (ISMS) awards the Gary L. Lilien ISMS Practice Prize for an outstanding implementation of marketing science concepts and methods on a biennial basis. It is jointly sponsored by ISMS, the Marketing Science Institute (MSI), and the European Marketing Academy (EMAC). The Prize was named after Gary Lilien to recognize his efforts to promote the diffusion and application of leading edge marketing science developments in practice.
The methodology used for the award must be sound and appropriate to the problem and organization, and the work should have had significant, verifiable, and preferably quantitative impact on the performance of the client organization.
This website archives finalist presentations from Practice Prize competitions since the first award was made in 2003.
2027 Call for Submissions
Submissions for the 2027 Gary L. Lilien ISMS Practice Prize are now open. Finalists will present at the 2027 ISMS Marketing Science Conference in Seattle, June 24-26, 2027. Submissions are due January 31, 2027.
For the current call, eligibility details, and submission instructions, visit the ISMS Connect Practice Prize page.
Questions about the 2027 competition may be directed to Daniel McCarthy, Chair of the 2027 Gary L. Lilien ISMS Practice Prize and ISMS Vice President, Practice, at dmccar@umd.edu.
We hope you enjoy these examples of marketing science successfully addressing real organizational problems.