“Planning New Tariffs at tele.ring – An Integrated STP Tool Designed for Managerial Applicability” by Martin Natter, Andreas Mild, Alfred Taudes, and Udo Wagner.
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JD Power
“Incentive Planning System: A DSS for Planning Pricing and Promotions in the Automobile Industry” by Professor Jorge Silva-Risso (University of California, Riverside) and Irina Ionova (J.D. Power).
Allstate
03 “BRAN*EQT: A Model and Simulator for Estimating, Tracking, and Managing Multi-category Brand Equity at Allstate” by Venkatesh Shankar, Pablo Azar, and Matthew Fuller.
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IBM
“The Power of CLV at IBM” by V. Kumar, Denise Beckman, Tim Bohling, Rajkumar Venkatesan.
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