“Building Optimized and Hyperlocal Product Assortments: A Nonparametric Choice Approach used by Celect” by Vivek Farias (MIT), Srikanth Jagabathula (NYU), and Devavrat Shaw(MIT).
PROSAD
“PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising” by Bernd Skiera, Goethe University, Nadia Abou Nabout, Goethe University and Steffen Vogel, SEA.
Entega
“ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites” by Martin Natter and Ju-Young Kim, Goethe University Frankfort, Germany and Ana-Marija Ozimec, ENTEGA GmbH & Co. KG, Germany.
Hokey Pokey
“Creating a Measurable Social Media Marketing Strategy for Hokey Pokey: Increasing the Value and ROI of Intangibles & Tangibles” by V. Kumar, Georgia State University, Vikram Bhaskaran, Georgia State University, Rohan Mirchandani, University of Pennsylvania, Milap Shah, Hokey Pokey.
Category Optimizer
“Category OptimizerTM: A Dynamic Assortment, New Product Introduction, Mix Optimization and Demand Planning System” by Ashish Sinha, University of New South Wales and Sharat Mathur, Symphony IRI Group
Introduction
Scott Neslin, Dartmouth and President of the Informs Society for Marketing Science introduces the 2011-2012 ISMS Practice Prize.
Kmart
“This Time with Feeling – Kmart Australia” by Ken Roberts, Founder & CEO, Forethought Research. John Roberts, Professor of Marketing, University of New South Wales and the London Business School, Rohan Raghavan, Senior Analyst, Forethought Research and Peter Danaher, Professor of Marketing & Economics, Monash University.
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Georgia Aquarium
“Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium” by V. Kumar (VK), Regents’ Professor of Marketing, Amalesh Sharma, Doctoral Student in Marketing; Naveen Donthu, Professor and Chair, Dept. of Marketing; Georgia State University and Carey Rountree, Senior Vice President, Sales & Marketing, Georgia Aquarium.
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