“An Analytical Based Service Monitor and Improvement System for the National Dutch Railways: A Big Data Approach” by Joost Bosma (National Dutch Railways), Martin Heijnsbroek (MIcompany), and Peter C. Verhoef (University of Groningen, Customer Insights Center)
World Bank
“The Impact of Marketing Skills on Business Growth, Prosperity, and Survival: Insights from a Randomized Controlled Trial in Collaboration with the World Bank” by Stephen Anderson-Macdonald (Stanford University), Rajesh Chandy (London Business School), and Bilal Zia (World Bank).
Mercedes Benz
“Managing Advertising Campaigns for New Product Launches in the Automobile Industry: An Application at Mercedes Benz” by Marc Fischer (University of Cologne & University of Technology Sydney).
Introduction
Ebay
“Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment” by Steve Tadelis (UC Berkeley and eBay Research Labs), Chris Nosko (Amazon), and Thomas Blake (eBay).
Celect
“Building Optimized and Hyperlocal Product Assortments: A Nonparametric Choice Approach used by Celect” by Vivek Farias (MIT), Srikanth Jagabathula (NYU), and Devavrat Shaw(MIT).
PROSAD
“PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising” by Bernd Skiera, Goethe University, Nadia Abou Nabout, Goethe University and Steffen Vogel, SEA.
Entega
“ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites” by Martin Natter and Ju-Young Kim, Goethe University Frankfort, Germany and Ana-Marija Ozimec, ENTEGA GmbH & Co. KG, Germany.
Hokey Pokey
“Creating a Measurable Social Media Marketing Strategy for Hokey Pokey: Increasing the Value and ROI of Intangibles & Tangibles” by V. Kumar, Georgia State University, Vikram Bhaskaran, Georgia State University, Rohan Mirchandani, University of Pennsylvania, Milap Shah, Hokey Pokey.
Category Optimizer
“Category OptimizerTM: A Dynamic Assortment, New Product Introduction, Mix Optimization and Demand Planning System” by Ashish Sinha, University of New South Wales and Sharat Mathur, Symphony IRI Group