“Dynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities at Bayer” by Marc Fischer (University of Passau), Sönke Albers (Chrisitan-Albrechts University) and Niles Wagner (University of Passau).
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World Bank

“The Impact of Marketing Skills on Business Growth, Prosperity, and Survival: Insights from a Randomized Controlled Trial in Collaboration with the World Bank” by Stephen Anderson-Macdonald (Stanford University), Rajesh Chandy (London Business School), and Bilal Zia (World Bank).

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Hokey Pokey

“Creating a Measurable Social Media Marketing Strategy for Hokey Pokey: Increasing the Value and ROI of Intangibles & Tangibles” by V. Kumar, Georgia State University, Vikram Bhaskaran, Georgia State University, Rohan Mirchandani, University of Pennsylvania, Milap Shah, Hokey Pokey.

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