“An Analytical Based Service Monitor and Improvement System for the National Dutch Railways: A Big Data Approach” by Joost Bosma (National Dutch Railways), Martin Heijnsbroek (MIcompany), and Peter C. Verhoef (University of Groningen, Customer Insights Center)
“The Impact of Marketing Skills on Business Growth, Prosperity, and Survival: Insights from a Randomized Controlled Trial in Collaboration with the World Bank” by Stephen Anderson-Macdonald (Stanford University), Rajesh Chandy (London Business School), and Bilal Zia (World Bank).
“Managing Advertising Campaigns for New Product Launches in the Automobile Industry: An Application at Mercedes Benz” by Marc Fischer (University of Cologne & University of Technology Sydney).
“Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment” by Steve Tadelis (UC Berkeley and eBay Research Labs), Chris Nosko (Amazon), and Thomas Blake (eBay).
“Building Optimized and Hyperlocal Product Assortments: A Nonparametric Choice Approach used by Celect” by Vivek Farias (MIT), Srikanth Jagabathula (NYU), and Devavrat Shaw(MIT).