“ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites” by Martin Natter and Ju-Young Kim, Goethe University Frankfort, Germany and Ana-Marija Ozimec, ENTEGA GmbH & Co. KG, Germany.
“This Time with Feeling – Kmart Australia” by Ken Roberts, Founder & CEO, Forethought Research. John Roberts, Professor of Marketing, University of New South Wales and the London Business School, Rohan Raghavan, Senior Analyst, Forethought Research and Peter Danaher, Professor of Marketing & Economics, Monash University.
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“Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium” by V. Kumar (VK), Regents’ Professor of Marketing, Amalesh Sharma, Doctoral Student in Marketing; Naveen Donthu, Professor and Chair, Dept. of Marketing; Georgia State University and Carey Rountree, Senior Vice President, Sales & Marketing, Georgia Aquarium.
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