“Quantifying and Improving Promotion Profitability at CVS” by Kusum Ailawadi, Jacques Cesar, Bari Harlam, David Trounce.
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“The Right Product for the Right Person: Product Recommendation from Infrequent Events at Clickthrough” by Marty Vrieze, David Freed, Brendan Kitts.
Continue reading “Harbor Freight Tools”
“An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning at bauMax” by Martin Natter, Andreas Mild, Thomas Reutterer, Alfred Taudes.
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“Customer Equity and Lifetime Management (CELM) at Finnair” by Abdel Labbi, Cesar Berrospi, Andre Elisseff, Giuliano Tirenni.
Continue reading “Finnair”