“Creating a Measurable Social Media Marketing Strategy for Hokey Pokey: Increasing the Value and ROI of Intangibles & Tangibles” by V. Kumar, Georgia State University, Vikram Bhaskaran, Georgia State University, Rohan Mirchandani, University of Pennsylvania, Milap Shah, Hokey Pokey.
“Category OptimizerTM: A Dynamic Assortment, New Product Introduction, Mix Optimization and Demand Planning System” by Ashish Sinha, University of New South Wales and Sharat Mathur, Symphony IRI Group
Scott Neslin, Dartmouth and President of the Informs Society for Marketing Science introduces the 2011-2012 ISMS Practice Prize.
“This Time with Feeling – Kmart Australia” by Ken Roberts, Founder & CEO, Forethought Research. John Roberts, Professor of Marketing, University of New South Wales and the London Business School, Rohan Raghavan, Senior Analyst, Forethought Research and Peter Danaher, Professor of Marketing & Economics, Monash University.
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“Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium” by V. Kumar (VK), Regents’ Professor of Marketing, Amalesh Sharma, Doctoral Student in Marketing; Naveen Donthu, Professor and Chair, Dept. of Marketing; Georgia State University and Carey Rountree, Senior Vice President, Sales & Marketing, Georgia Aquarium.
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