“CHAN4CAST: A Multi-Channel Multi-Region Forecasting Model and Decision Support System for Pepsico” by Suresh Divakar, Brian Ratchford , and Venkatesh Shankar.
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“Sales Territory Design: 30 Years of Modeling and Implementation” by Andris Zoltners and Prabhakant Sinha.
Continue reading “ZS Associates”
“Modeling the Effects of Direct Television Advertising at Futuredontics” by Rajesh Chandy, Deborah MacInnis, Gerard J. Tellis, and Pattana Thaivanich.
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“Attribute Drivers: A Factor Analytic Choice Map Approach for Modeling Choices Among SKUs at Campbell Soup” by Ashish Sinha, J. Jeffrey Inman, Debbie Samuels and Yantao Wang.
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“Quantifying and Improving Promotion Profitability at CVS” by Kusum Ailawadi, Jacques Cesar, Bari Harlam, David Trounce.
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“The Right Product for the Right Person: Product Recommendation from Infrequent Events at Clickthrough” by Marty Vrieze, David Freed, Brendan Kitts.
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“An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning at bauMax” by Martin Natter, Andreas Mild, Thomas Reutterer, Alfred Taudes.
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“Customer Equity and Lifetime Management (CELM) at Finnair” by Abdel Labbi, Cesar Berrospi, Andre Elisseff, Giuliano Tirenni.
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